<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0"><channel><title><![CDATA[The Soft CEO Club: Guest Contributors]]></title><description><![CDATA[Voices from the community]]></description><link>https://softceoclub.substack.com/s/guest-contributors</link><image><url>https://substackcdn.com/image/fetch/$s_!EXGP!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd2511eca-aa80-4b4a-8ca0-94c5600c6713_1080x1080.png</url><title>The Soft CEO Club: Guest Contributors</title><link>https://softceoclub.substack.com/s/guest-contributors</link></image><generator>Substack</generator><lastBuildDate>Wed, 05 Aug 2026 16:59:54 GMT</lastBuildDate><atom:link href="https://softceoclub.substack.com/feed" rel="self" type="application/rss+xml"/><copyright><![CDATA[Tiziana Grande]]></copyright><language><![CDATA[en]]></language><webMaster><![CDATA[softceoclub@substack.com]]></webMaster><itunes:owner><itunes:email><![CDATA[softceoclub@substack.com]]></itunes:email><itunes:name><![CDATA[The Soft CEO Club]]></itunes:name></itunes:owner><itunes:author><![CDATA[The Soft CEO Club]]></itunes:author><googleplay:owner><![CDATA[softceoclub@substack.com]]></googleplay:owner><googleplay:email><![CDATA[softceoclub@substack.com]]></googleplay:email><googleplay:author><![CDATA[The Soft CEO Club]]></googleplay:author><itunes:block><![CDATA[Yes]]></itunes:block><item><title><![CDATA[Eating for Alignment: Why You Know What to Eat But Still Struggle to Do It]]></title><description><![CDATA[Understanding the physical and non-physical side of your relationship with food]]></description><link>https://softceoclub.substack.com/p/eating-for-alignment-why-you-know</link><guid isPermaLink="false">https://softceoclub.substack.com/p/eating-for-alignment-why-you-know</guid><dc:creator><![CDATA[Kerri Mitchell 🌿]]></dc:creator><pubDate>Tue, 30 Jun 2026 13:01:34 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!eDqJ!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6250c1b5-6a0e-4aa2-a465-930278525b5e_1100x1181.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!eDqJ!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6250c1b5-6a0e-4aa2-a465-930278525b5e_1100x1181.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!eDqJ!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6250c1b5-6a0e-4aa2-a465-930278525b5e_1100x1181.jpeg 424w, https://substackcdn.com/image/fetch/$s_!eDqJ!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6250c1b5-6a0e-4aa2-a465-930278525b5e_1100x1181.jpeg 848w, https://substackcdn.com/image/fetch/$s_!eDqJ!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6250c1b5-6a0e-4aa2-a465-930278525b5e_1100x1181.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!eDqJ!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6250c1b5-6a0e-4aa2-a465-930278525b5e_1100x1181.jpeg 1456w" sizes="100vw"><img 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srcset="https://substackcdn.com/image/fetch/$s_!eDqJ!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6250c1b5-6a0e-4aa2-a465-930278525b5e_1100x1181.jpeg 424w, https://substackcdn.com/image/fetch/$s_!eDqJ!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6250c1b5-6a0e-4aa2-a465-930278525b5e_1100x1181.jpeg 848w, https://substackcdn.com/image/fetch/$s_!eDqJ!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6250c1b5-6a0e-4aa2-a465-930278525b5e_1100x1181.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!eDqJ!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6250c1b5-6a0e-4aa2-a465-930278525b5e_1100x1181.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><div class="callout-block" data-callout="true"><p>Today&#8217;s article is written by our guest contributor <strong>Kerri Mitchell</strong>, who shares her perspective on <strong>how stress, nervous system health and energy shifts shape our relationship with food</strong>.</p><p>We&#8217;re very excited to welcome her voice into this space and truly grateful for the insights and experiences she brings to our community.</p><p>We hope her words inspire you, and help you see your own journey through a new lens.</p><p>&#8212; The Soft CEO Club</p></div><p>For years, we&#8217;ve been taught that healthy eating comes down to willpower, discipline and choosing the &#8220;right&#8221; foods. Yet many people know exactly what they should eat and still struggle with cravings, emotional eating, inconsistency or feeling disconnected from their body&#8217;s signals.</p><p>Most people don&#8217;t struggle because they lack information. They struggle because information alone doesn&#8217;t create behavior change.</p><p>For example, someone may know:<br>&#10004; How many calories they need<br>&#10004; How to build a balanced meal<br>&#10004; What foods help them feel their best</p><p>Yet still struggle to follow through because they&#8217;re exhausted, emotionally drained, overly restrictive or trying to rely on willpower alone.</p><p>It&#8217;s called the <strong>knowing-doing gap. </strong>The <strong>knowing&#8211;doing gap</strong> is the space between <strong>knowing what would help you</strong> and <strong>actually doing it consistently</strong>.</p><p>I wasted so much time believing my metabolism was &#8220;broken.&#8221;</p><p>I was running 5-6 days a week. I had eliminated meat and dairy from my diet. I tracked calories carefully to make sure I wasn&#8217;t eating &#8220;too much.&#8221; From the outside, it looked like I was doing everything right.</p><p>Yes, I had three children by that point. But I wasn&#8217;t ready to accept that feeling this way was simply part of getting older.</p><p>At 38, I felt bloated, puffy, exhausted and disconnected from my body. I didn&#8217;t feel like myself. I was frustrated that despite all of my effort, I wasn&#8217;t seeing the results I expected.</p><p>The hardest part wasn&#8217;t that I didn&#8217;t know what to do. It was that I couldn&#8217;t stick to the things I thought I had to be doing. And much of the advice about health out there is if you are not getting results, you are not doing enough.</p><p>Looking back, I can see that I was focused entirely on the physical side of change. I was trying to control my body through food and exercise, while completely overlooking the role that stress, nervous system regulation and my relationship with myself were playing in the process.</p><p>But if you looked under the surface of my everyday life, there was constant stress, pressure and a lot of rushing.</p><p>Yes, healthy eating is good for you&#8212;but not if you&#8217;re restricting yourself so much that you can&#8217;t savor the joy of a dinner out, relax at a friend&#8217;s house and enjoy what they&#8217;ve prepared or share dessert with your children without guilt.</p><p>Yes, exercise is good for you&#8212;but not if you&#8217;re running yourself into the ground, ignoring your body&#8217;s signals or forcing workouts on an empty stomach simply to burn more calories.</p><p>Health was never meant to become another source of stress and our minds are trained to avoid stress at all costs. Stress causes us to shut down, our body goes into survival mode and puts on hold the unfolding of our truest selves because all the signals we are giving are interpreted as unsafe.</p><p>True wellness isn&#8217;t found in perfection, restriction or constantly trying to earn your food. It&#8217;s found in creating habits that support your body while still allowing you to fully participate in your life.</p><p>The healthiest version of you is not the one who controls every bite or never misses a workout. It&#8217;s the one who can nourish herself consistently, move her body with respect, enjoy meaningful experiences around food and trust herself to return to her habits without guilt or punishment.</p><p>That&#8217;s the difference between forcing healthy behaviors and becoming aligned with them.</p><p>When we begin addressing stress, emotional overwhelm and chronic survival mode, our relationship with food often shifts naturally.</p><div><hr></div><h2>The Two Sides of the Process</h2><p>What I&#8217;ve found is that lasting behavior change (especially when it comes to food) requires two important components.</p><p>Whether your goal is to lose weight, improve your blood work, reduce chronic inflammation, set yourself up for longevity, increase your energy or simply feel more comfortable in your body, there is both a physical and a non-physical side to the process.</p><p>The <strong>physical side</strong> includes the <strong>habits and behaviors</strong> we often focus on: meal planning, eating balanced meals, creating exercise routines and building consistency. These are definitely important for lasting change, however, this is where people tend to double down thinking this is the only way to get the body or feeling we want.</p><p>The <strong>non-physical side</strong> is what I think of as <strong>energy alignment</strong>; our thoughts, beliefs, emotions, identity and the vision we hold for ourselves. It&#8217;s the internal experience that shapes how we show up for our habits each day.</p><p>What makes these two approaches so powerful is that both influence the nervous system. Consistent habits create a sense of predictability and safety in the body. Alignment practices, such as visualization, future-casting and cultivating supportive beliefs, can reduce internal resistance and help us feel emotionally connected to where we&#8217;re headed.</p><p>When physical habits and energy alignment work together, healthy choices often become less of a struggle and more of a natural expression of the person we&#8217;re becoming.</p><div><hr></div><h3>The Nervous System&#8217;s Hidden Role in Eating Habits</h3><p>Our nervous system constantly scans our environment for <strong>safety</strong>.</p><p>When we&#8217;re stressed, overwhelmed, rushing from task to task or emotionally depleted, the body prioritizes survival over optimal digestion and long-term health behaviors.</p><p>This can show up as:</p><ul><li><p>Intense cravings for sugar or highly processed foods</p></li><li><p>Mindless snacking</p></li><li><p>Emotional eating</p></li><li><p>Feeling &#8220;out of control&#8221; around food</p></li><li><p>Digestive discomfort</p></li><li><p>Difficulty recognizing hunger and fullness cues</p></li></ul><p>These responses aren&#8217;t signs of failure. They&#8217;re often signs that the body is attempting to meet a need for comfort, energy or regulation.</p><div><hr></div><h3>The Physical Side</h3><p>We are coming to accept that our world is constant stimulation and we lose the aspect of slowing down, being with ourselves and listening to our body&#8217;s signals of what it needs and what works.</p><p>In the <strong>physical realm</strong> this looks like understanding a healthy range of calories that works for your body, following predictable meal schedules throughout the week (even if that feels boring), making room for intentional flexibility moments and having an exercise regimen that gets your heart rate up but leaves you motivated, not depleted.</p><p>The more predictable your food habits become and knowing how the food you eat can support your body, the more your body can lean into its most relaxed self and then health becomes inevitable.</p><p>Using tools such as meal plans, calorie ranges, a sustainable resistance training and cardio routine are all great ways to support your nervous system if used correctly and not as a form of punishment.</p><p>Instead of using a meal plan as a rigid structure of rules you are trying to get to the end of, use it to be able to support the person you are becoming with foods you look forward to, spaced evenly throughout the day with room for joy in between.</p><p>Think of healthy discipline as <strong>another form of self love</strong>.</p><p>These physical practices I&#8217;ve mentioned help regulate the nervous system by slowing the mind down, reducing decision fatigue and creating more opportunities for success.</p><ul><li><p><strong>Predictability = Safety</strong></p><p>The nervous system loves predictability.</p><p>When your body learns that food is coming consistently, there&#8217;s less urgency around eating. You&#8217;re no longer wondering:</p><p></p><p><em>&#8220;When will I eat next?&#8221;<br>&#8220;Can I have this?&#8221;<br>&#8220;Should I save calories for later?&#8221;</em></p><p></p><p>The body begins to trust that nourishment is available.</p><p></p></li><li><p><strong>Stable Energy = Calmer Cravings</strong></p><p>Going too long without eating can increase hunger, irritability and the desire for quick-energy foods. Balanced meals and snacks help support more stable energy throughout the day, making it easier to make intentional choices rather than reactive ones.</p><p></p></li><li><p><strong>Consistency over Perfection</strong></p><p>It&#8217;s built on returning to your next meal or snack without guilt. If lunch wasn&#8217;t ideal, there is another opportunity to nourish yourself in a few hours. There is no need to &#8220;start over Monday&#8221; or compensate.</p></li></ul><div><hr></div><h3>The Non-Physical Side</h3><p>In the <strong>non-physical realm</strong>, practices that help regulate our energy and raise us up to the next best version makes sticking to those physical plans we have put in place easier.</p><p>If we have now practiced a vision of ourselves healthy, vibrant, tons of energy; we will naturally recognize the foods that give us those feelings. We may not always choose that option, but we know which foods bring us closer to how we want to feel at that level.</p><p>Important shifts for the non-physical side of health:</p><ul><li><p><strong>Stop focusing on the problem.</strong> </p><p>The more attention you give to unwanted weight, frustration, inflammation, chronic disease or dissatisfaction with your body, the more emotionally connected you become to that experience. I&#8217;m not saying ignore it completely that you are in denial, but the focus has to be on the way you are improving it, not the fact that you are in this situation</p></li><li><p><strong>Focus on how you want to feel.</strong> </p><p>Instead of obsessing over a number on the scale, focus on feelings such as freedom, vitality, confidence, ease and well-being. Manifest the feeling, not the thing.</p></li><li><p><strong>Become a vibrational match to your desired self.</strong> </p><p>You don&#8217;t wait until you lose weight to feel good. You begin practicing the emotions of the healthy, energized version of yourself now.</p></li><li><p><strong>Release resistance around food.</strong> </p><p>Guilt, fear and obsession around eating create resistance. The goal is to cultivate a more relaxed and trusting relationship with food.</p></li><li><p><strong>Visualize your future self.</strong> </p><p>Rather than constantly monitoring what is wrong, spend time imagining yourself moving, eating and living as the version of you who already feels healthy and aligned.</p></li></ul><p>Now this is the part about health that is not so often talked about because it seems hard to measure, but I&#8217;ve found it to be imperative to finding lasting wellness while enjoying the process along the way.</p><p>It&#8217;s also easy to just say to do these things but if you are not used to shifting your mindset, it may seem overwhelming in the beginning. Just know that with these practices, you can create alternative neuropathways to make your default thinking more in line with your goals.</p><div><hr></div><h2>Practices to Support Energy Alignment</h2><p>I want to give a few practices that I find are most helpful in the non-physical side of health and embodying the person you want to become without the physical evidence.</p><h4>New Self-Talk:</h4><p>The way we speak to ourselves is our internal dialogue and if that internal dialogue is out of sync with who we really are inside, we are then out of alignment.<br>We are here to live our most vibrant lives and to grow and experience all things that will <strong>bring us to our highest self</strong>. If our self talk is not aligned with love, it is only keeping us stuck or bringing us down.<br>We have to make the new thought a little bit of a stretch from our current reality, but believable so our mind doesn&#8217;t completely shut it down as untrue.</p><div class="callout-block" data-callout="true"><p><em>&#8220;I&#8217;ll never lose this weight&#8221; &#10145;&#65039; &#8220;My body naturally gravitates towards health and balance.&#8221;</em></p></div><div class="callout-block" data-callout="true"><p><em>&#8220;If I skip this workout, I&#8217;m a failure&#8221; &#10145;&#65039; &#8220;I am grateful for my body&#8217;s ability to move and become stronger by the day.&#8221;</em></p></div><div class="callout-block" data-callout="true"><p><em>&#8220;If I don&#8217;t see results fast, it&#8217;s not working&#8221; &#10145;&#65039; &#8220;Everyday, I&#8217;m moving closer to my ideal self.&#8221;</em></p></div><div class="callout-block" data-callout="true"><p><em>&#8220;I don&#8217;t know how to eat healthy&#8221; &#10145;&#65039; &#8220;I&#8217;m curious what foods make me feel good but are also enjoyable, I am ready to explore this.&#8221;</em></p></div><p>When you step into the identity of the person you want to become, you begin to trust that what you&#8217;re creating is inevitable. The timeline no longer matters, and neither does the &#8216;rush&#8217; to get there.</p><h4>Let Yourself Off the Hook:</h4><p>People feel a lot of guilt and shame for health problems and then they internalize those feelings. When really, these issues with weight, chronic disease and inflammation could have come from the body protecting you, a false view of how our bodies are meant to live or eating and movement habits that are generational.<br>Whatever the reason, trust that this reality is showing what you do not want and the pull to be vibrant and healthy is an opportunity to grow and learn what we are meant to learn. Once you release the guilt, it&#8217;s easier to align with the next version of you.</p><h4>Future-Casting:</h4><p>At night, right before you go to sleep, think about two things.</p><ol><li><p><strong>Recognize a few pieces of evidence that prove you are &#8216;watching it happen&#8217; within your day. </strong>Did you feel better? Have less inflammation? Make a healthier lunch choice automatically? Whatever it is, log that evidence away as watching this play out in your life as opposed to just waiting for the day it&#8217;s all going to &#8216;click&#8217; miraculously. There is a difference between watching and waiting. Waiting signals that you know you don&#8217;t have what you want yet and you are in a passive state waiting for it to come. Watching signals that you know it is coming and you are recognizing the evidence throughout the day, so your mind has no choice but to prove it to you.</p><p></p></li><li><p><strong>Feel the feeling of the future self that you want to be and know is in you. </strong>Are you full of energy? Are you relaxed in a social event around food? Feel what it would be like to occupy that space. The more you practice that, the more your mind will make choices based on that feeling.</p></li></ol><div><hr></div><h2>Bringing It All Together</h2><p>If you&#8217;d like to explore this further, in my newsletter <em><strong><a href="https://whenweeatplants.substack.com">When We Eat Plants</a></strong></em>, I write about sustainable weight loss, romanticizing healthy eating, mindset shifts and practical day-in-the-life examples of how I encourage plant-forward eating and nervous system regulation in everyday life to support health and weight loss goals.</p><p>I truly believe that everyone deserves to feel good in their body, age gracefully and enjoy each day while nourishing themselves from the inside out.</p><p>A regulated nervous system doesn&#8217;t burn fat for you or create healthy biomarkers. What it does do is make it easier to hear your hunger cues, follow through on healthy habits, recover from setbacks faster and make decisions from intention rather than stress. When that happens consistently, health often becomes a natural outcome rather than a constant struggle.</p><div><hr></div><div class="callout-block" data-callout="true"><p><strong>AUTHOR BIO</strong></p><p></p><p><strong>Kerri Mitchell </strong>is the author of <em>When We Eat Plants</em>, a passion project dedicated to helping people eat and live for health in a more balanced and regulated way.</p><p>She is a mom of three, a cardiac registered nurse and a student of plant-based nutrition. Through her writing, she shares practical tips, mindset shifts, and everyday lifestyle strategies that help make healthy eating feel sustainable rather than restrictive.</p><p>Drawing from both her professional experience and real life as a busy working mom, Kerri explores how to balance work, family and self-care while creating lasting habits that support health, weight loss and overall well-being.</p><p>To read more of Kerri&#8217;s work, connect with her on <strong><a href="https://substack.com/@kermitchell?utm_source=about-page">Substack</a></strong> or subscribe to her newsletter below.</p></div><div class="embedded-publication-wrap" data-attrs="{&quot;id&quot;:5385511,&quot;embedding_publication_id&quot;:null,&quot;name&quot;:&quot;when we eat plants&quot;,&quot;logo_url&quot;:&quot;https://substackcdn.com/image/fetch/$s_!h85l!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F053f47f9-225d-4d8a-8f7a-b08d818f5d1f_1280x1280.png&quot;,&quot;base_url&quot;:&quot;https://whenweeatplants.substack.com&quot;,&quot;hero_text&quot;:&quot;When we eat plants, we come back to ourselves.\nEat well. Move with intention. Live on purpose.\nA plant-centered take on feeling your best. &quot;,&quot;author_name&quot;:&quot;Kerri Mitchell &#127807;&quot;,&quot;show_subscribe&quot;:true,&quot;logo_bg_color&quot;:&quot;#708090&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="EmbeddedPublicationToDOMWithSubscribe"><div class="embedded-publication show-subscribe"><a class="embedded-publication-link-part" native="true" href="https://whenweeatplants.substack.com?utm_source=substack&amp;utm_campaign=publication_embed&amp;utm_medium=web"><img class="embedded-publication-logo" src="https://substackcdn.com/image/fetch/$s_!h85l!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F053f47f9-225d-4d8a-8f7a-b08d818f5d1f_1280x1280.png" width="56" height="56" style="background-color: rgb(112, 128, 144);"><span class="embedded-publication-name">when we eat plants</span><div class="embedded-publication-hero-text">When we eat plants, we come back to ourselves.
Eat well. Move with intention. Live on purpose.
A plant-centered take on feeling your best. </div><div class="embedded-publication-author-name">By Kerri Mitchell &#127807;</div></a><form class="embedded-publication-subscribe" method="GET" action="https://whenweeatplants.substack.com/subscribe?"><input type="hidden" name="source" value="publication-embed"><input type="hidden" name="autoSubmit" value="true"><input type="email" class="email-input" name="email" placeholder="Type your email..."><input type="submit" class="button primary" value="Subscribe"></form></div></div>]]></content:encoded></item><item><title><![CDATA[You Were Never Meant to Build Your Business in the Patriarchy]]></title><description><![CDATA[Reclaiming feminine authority in a world that taught women to hustle, perform, and disconnect from themselves]]></description><link>https://softceoclub.substack.com/p/you-were-never-meant-to-build-your</link><guid isPermaLink="false">https://softceoclub.substack.com/p/you-were-never-meant-to-build-your</guid><dc:creator><![CDATA[Katie Kastner]]></dc:creator><pubDate>Fri, 15 May 2026 16:03:04 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!wI5M!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F10af9e23-f8ad-4a0e-bd53-4889088f16d6_1179x1329.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!wI5M!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F10af9e23-f8ad-4a0e-bd53-4889088f16d6_1179x1329.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" 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class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><div class="callout-block" data-callout="true"><p>Today&#8217;s article is written by our guest contributor <strong>Katie Kastner</strong>, who shares her perspective on<strong> stepping away from building businesses like men</strong>.</p><p>We&#8217;re so grateful to have her voice inside this space, and we hope her words support you on your own journey.</p><p>&#8212; The Soft CEO Club</p></div><p>There&#8217;s a good chance that you decided to start a business, or build something for yourself, because you knew you could no longer do it &#8220;their&#8221; way.</p><p>And maybe you weren&#8217;t even sure who &#8220;they&#8221; were but what you did know, without question, was that you wanted something different. Maybe it was more autonomy in creative pursuits, maybe it was a chance to take what you knew &amp; package it <em>your</em> way, maybe it was simply a desire for a freedom &amp; ease you couldn&#8217;t find anywhere else.</p><p>And odds are, you dove in &#8212; all passion &amp; vision &amp; excitement &#8212; and realized that you were actually going from one kind of box to another. The freedom and ease and creative autonomy of entrepreneurship that you counted on were being dictated by a blueprint you didn&#8217;t want to follow in the first place. <br><br>Masculine, patriarchy-fueled business became masculine, patriarchy-fueled small business &#8212; and women entrepreneurs were expected to just get in the box.</p><div><hr></div><h3>We were taught small business in the patriarchy&#8230;</h3><p>For women entrepreneurs, the blueprint we were told to follow was designed in a system that promoted, and rewarded,  hustle, grind, self-abandonment, and profit above all else.</p><p>Women owned businesses were supposed to operate exactly like all the others &#8212; regardless of everything else we were managing. The bro marketers and hustle culture gurus had us shouting about &#8220;having it all!&#8221;, while conveniently leaving out the part where all of that invisible labor we do each day was being done for them in the background.</p><p>They wanted us to do business like the men, but continue to fulfill all the other roles we held - the woman who &#8220;had it all&#8221; and still managed to appease the patriarchy by keeping it all together.</p><p>We were told that if we wanted to be successful we needed to &#8220;lean in&#8221;, wash our faces and get over it, &#8220;man up&#8221;.</p><ul><li><p>Low-energy days were just a roadblock we had to push through. And once we found ourselves on the other side - extra exhausted &amp; on our way to burn out - we were supposed to show it off as a badge of honor.</p></li></ul><ul><li><p>Success was to be measured by comparison and hitting metrics that we never agreed to or, maybe, didn&#8217;t even care about.</p></li></ul><ul><li><p>Our capacity was ignored and we built with no regard to what we were truly ready for.</p></li></ul><ul><li><p>We looked outside ourselves for every bit of direction and any kind of validation.</p></li></ul><p>Small business had become mini-corporate and the masculine energy, patriarchy designed blueprint felt non-negotiable &#8212; <em>you simply wouldn&#8217;t be successful if you didn&#8217;t do it this way.</em></p><p>And for those of us who instinctively knew that that model wasn&#8217;t a good fit, we were often left feeling defeated and overwhelmed because if not this, then what? We felt like there wasn&#8217;t a space for us or a framework that allowed for all the nuance, creativity, and flexibility we were looking for.</p><p>We were searching for something that we could build with passion, while also honoring the real lives we were living.</p><p>And as it turns out, the answer to that question &#8212; <em>if not this, then what?</em> &#8212; was inside of us all along.</p><div><hr></div><h3>Stepping into your feminine authority &amp; building your own box&#8230;</h3><p>The whole point of &#8220;doing it your way&#8221; is knowing what works for you, what doesn&#8217;t, and allowing your own intuition and knowing to play a larger role than it ever had.</p><p>Your feminine authority is the only starting blueprint you need.</p><p>That authority may look like&#8230;</p><ul><li><p>Planning and building a business that honors your true, right-now capacity while knowing that you can adjust whenever you need to.</p></li></ul><ul><li><p>Building out offers, creating content &amp; focusing on messaging that&#8217;s grounded in integrity, honesty, and transparency.</p></li></ul><ul><li><p>Setting your own success metrics based on what you want, what you value, and what matters most to you.</p></li></ul><ul><li><p>Trusting yourself and also knowing that it&#8217;s ok to seek help and support along the way.</p></li></ul><ul><li><p>Saying &#8216;no&#8217; as a complete sentence to what is out of alignment.</p></li></ul><ul><li><p>Speaking with confidence, celebrating your expertise, and showing up without apology or performance. </p></li><li><p>Valuing connection, community, and mutual benefit along with a revenue goal.</p></li></ul><p>Your feminine authority is that knowledge that you don&#8217;t have to look outside of yourself for all the answers, that you can trust those pings, the nudges, and build from there.</p><p>Feminine authority is what grows from a reconnection with your intuition, your innate knowing. It&#8217;s a reclamation of what has always been present but turned down or discounted by a world built in the patriarchy.</p><p>Your feminine authority is the blueprint, the permission slip, and the road map.</p><p>When you begin to build your box with your feminine authority, you turn down the hustle, you forget to grind, you begin to trust yourself, and the next right steps are clearer.</p><div><hr></div><h3>When you strike the match &amp; burn the box down&#8230;</h3><p>I started my business, maybe the way you did, wanting to have something that was my own, something that I could build from my passions and expertise. After many years as a stay at home mom, I began freelance writing for women owned small businesses and eventually moved into content and marketing consulting.</p><p>My business grew and I followed every framework, watched what everyone was doing, emulated who I thought was getting it right, and put myself on a path that I was told was the right one.</p><p>I spent time, money (many times money I didn&#8217;t have) and my very divided attention on webinars, trainings, masterclasses, and programs to help me up-level and be successful. I was chasing a version of entrepreneurship that I hadn&#8217;t thought to question and was too exhausted to try and change.</p><p>On the surface, my business was doing well. I was teaching content marketing and working with clients the way I had been trained to. But every time I ended a call or met with a potential client I would think: <em>this industry wants me to teach these women that people are data points, that pressure heavy sales tactics are the best option, and to value performance before connection</em>. And while my clients found success with my help, I couldn&#8217;t shake the feeling that I was part of a bigger problem.</p><p>Like a canary in a coal mine, I was seeing things in the world of online small business that I just couldn&#8217;t ignore anymore. And all the while, I was hustling myself into burn out - building a business at the cost of me.</p><p>Then one night, during an anxiety induced midnight TikTok scroll, I came across a video about Mary Magdalene and the divine feminine. I remember watching, almost transfixed, and knowing that it was time for a change and that change had to start with me.</p><p>Fast forward two years and here I am, standing in the ashes of my old box &#8212; some of it still smoldering &#8212; building the framework of a business that feels intentional, that works with my life, and that has its vision and people at the center of it.</p><p>I took everything I knew about small business content and marketing and asked the question: <em>What would this look like if I did it all from my divine feminine knowing?</em></p><p>It looks like content and messaging that doesn&#8217;t manipulate and marketing that values community, connection, and integrity.</p><p>From the ash pile came <strong><a href="https://katiekastner.com/femauthority">Feminine Authority Content &amp; Marketing</a></strong>, the framework I built around the idea that your content and marketing can be effective while also being true to you, true to your vision, and rooted in respect and integrity.</p><p>It is what happened when I finally learned how to trust my own divine feminine knowing and allow it to be my guide.</p><div><hr></div><h3>When you&#8217;re ready to take the patriarchy out of your business&#8230;</h3><p>So the best part in all of this?</p><p><strong>Your reconnection with your feminine authority can start now.</strong></p><p>You don&#8217;t have to wait for permission, you don&#8217;t have to find the right time, you simply have to be willing and open.</p><p>A reconnection with a part of yourself you&#8217;ve maybe not hung out with in a while &#8212; or ever &#8212; can seem a bit daunting but remember, there&#8217;s no &#8220;right&#8221; way to it. Start with simply listening, paying grace-filled attention, and moving from what comes up.</p><p><em>Where in your business are you feeling that patriarchal energy? <br>How is it showing up in your offers, your content, your messaging? <br>What are you doing now that&#8217;s never felt quite right, but also feels inescapable?</em></p><p>As you ask those questions, and do some digging, allow the pings to come. Listen to those whispers of knowing and, this time, give them space to speak up. Spend some time exploring what your feminine knowing is saying, what it&#8217;s reflecting back to you, what it&#8217;s calling attention to.</p><p>The blueprint you&#8217;ve been looking for has been inside you the whole time and the work is simply returning to it.</p><p>If you would like a simple daily practice to start that reconnection, I&#8217;d love you to check out <strong><a href="https://katiekastner.com/30daysfemauthority-151987">30 Days of Feminine Authority</a></strong>. This download will guide you through daily feminine authority affirmations that can be mantras, journal prompts, meditation reflections, or simply moments of pause in your journey back to yourself.</p><p>We may have been handed a box and told to make it fit, but our greatest power lies in the feminine ability to choose what&#8217;s best for us based on nothing more than our innate and divine knowing.</p><div><hr></div><div class="callout-block" data-callout="true"><p><strong>AUTHOR BIO</strong><br><br><strong>Katie Kastner</strong> is a content writer, anti-patriarchy content strategist &amp; feminine authority&#8217;s biggest fan. She is the creator of <em>Feminine Authority Content &amp; Marketing</em>, a framework built around the idea that your business can be effective, ethical, and entirely your own. She works with women entrepreneurs who are done fitting into someone else&#8217;s box &amp; ready to build their own.</p><p>Connect with her on <strong><a href="https://substack.com/@katiekastner">Substack</a>, <a href="https://www.tiktok.com/@katiekastnercontent?is_from_webapp=1&amp;sender_device=pc">TikTok</a> </strong>&amp;<strong> <a href="https://www.threads.com/@katiekastnercontent">Threads</a></strong>.</p><p>Or find it all at <strong><a href="http://www.katiekastner.com/">www.katiekastner.com</a></strong>.</p></div>]]></content:encoded></item></channel></rss>